A friend was knitting a bunch of sweaters, which became very popular, and she decided to open an online shop for her work, and start a little side business, and she asked if I would brand it for her. She sent me a few images of logos she liked, and I sketched a bit, scanned them in, and finessed the logo in illustrator. Then I paired it with a sans serif and sent it to the client, who asked for a script type. I made one version, sent it, revised the logo, and the client loved it.