A cash conscious startup asked me for a rebrand. I had four days to execute the rebrand, and integrate the rebrand into business cards, letterhead, brochure, and a quick style guide for their venture. Their original pitch (pictured at left, below,) provided the information about the startup, and from there I was off. I looked at telecomm and broadcast logos for inspiration. I wanted to evoke the abstract playfulness of their identities to provide SeeMePlay with a logo that has the potential to last and inspire new avenues for the business. Red, green, and blue were chosen because they're the colors used to create the visible spectrum in broadcast, but the colors were modified a little at the client's request, so they didn't feel as elementary or childish.