My dad makes knives. He sometimes sells them, he sometimes gives them away. For his birthday I decided to brand his company. The logomark was meant to evoke knife making and older family marks. The J is for "Joseph," the R is for "Reichle," and together, they make a K. The K is for "Knives." JR Knives was what he calls his endeavor. I put his info on a stamp since he's just starting out and has no idea what kind of order count he needs for business cards, letterhead, etc. This way the amount is completely customizable to fit his needs.